Your Elevator Pitch – It All Begins Here

Let’s be honest: most people still think an elevator pitch is just a mini version of their résumé. But if you're still introducing yourself with job titles and degrees, you're missing the point, and likely missing opportunities.

Your elevator pitch isn't a summary of your past. It's a snapshot of your value. It should quickly and clearly communicate who you help, how you help them, and the result they can expect when working with you. It's your core message, not a career biography.

And in 2025, attention spans are shorter than ever. Between LinkedIn scrolls, Slack pings, and Zoom fatigue, you've got about 10 to 20 seconds to make someone care. If you don't hook them fast, they’ll move on.

This is why your pitch is foundational. It’s the gateway to every opportunity. Whether you're applying for a new role, trying to land a client, or networking with a potential partner, if your pitch doesn't land, the rest of your story might never get told.

The Mistake Most People Make

Here’s what I hear all the time:

“Hi, I’m Sarah. I have a degree in marketing, and I’ve spent the last 10 years managing campaigns for SaaS companies.”

There’s nothing wrong with that. It’s true. But it’s also flat. It doesn’t differentiate her. It doesn’t show her value. And worst of all, it’s forgettable.

Now, let’s take that same person and reframe her introduction with a value-focused pitch:

“I’m the one you call if you are a software company that wants to double your qualified leads without blowing your ad budget. I use AI and guerrilla marketing tactics to reduce spend and increase scale. Last year, I grew one campaign from $10K to $400K per month in revenue.”

Now we’re talking.

This version tells me exactly who she helps, how she helps them, what makes her approach different, and the kind of results she gets. That’s the kind of pitch that starts conversations, creates interest, and makes someone want to hear more.

Crafting a Pitch That Works

So how do you create a pitch that sticks? Start by answering three key questions:

1. Who do you help?
   Think about the exact audience or type of company you serve. The more specific, the better. Instead of saying “I work in operations,” try “I work with early-stage SaaS founders who are drowning in back-office tasks.”

2. What problem do you solve?
   Every business hires to solve a pain point. Identify the pain you fix and how you do it. For example, “I help founders go from chaos to clarity by building repeatable systems in finance, sales, and ops.”

3. What’s the result you deliver?
   This is your “so what?” moment. If you can, quantify the outcome. “The last startup I worked with cut $750K in wasted spend and tripled their retention rate in six months.”

Once you’ve got those three answers, combine them into one or two smooth, conversational sentences. It should sound like something you'd actually say out loud at a networking event, not a corporate script.

Here’s a simple formula that works:

1. Who do you help?

   “I’m the person who…”

2. What problem do you solve?

   “I do that by…”

3. What result do you deliver?

   “Here’s what that looks like…”

Then tighten it up into 1–2 powerful, natural sentences.

For example:

“I’m the guy that helps early-stage founders build sales playbooks that generate their first $1M in revenue, without hiring a full team.”

Don’t Just Say It, Show It

This is 2025, and your personal brand extends far beyond your résumé or LinkedIn summary. Once you’ve nailed your pitch, bring it to life on video.

Record a simple 60-second clip on your phone. No need for a studio or fancy editing, just speak directly to your audience with clarity and confidence. Post it on LinkedIn, on your website, or attach it to your portfolio.

In today’s video-first, remote-driven world, people want to see who you are. A well-delivered elevator pitch on camera builds trust, shows presence, and separates you from everyone still hiding behind a cover letter.

Why This Matters Now

We’re in a hyper-competitive, digitally noisy job market. Whether you're searching for a new role, launching a consultancy, or just building your brand, how you introduce yourself matters more than ever.

Your elevator pitch isn’t a side detail. It’s the front door. When you get it right, everything else, your interviews, your outreach, your LinkedIn profile, starts to flow naturally around it.

And if you're still unsure how to start, here's my advice: write it down, say it out loud, record it once, and refine it. You'll be amazed how much clarity and confidence that one small exercise can unlock.

Want help refining your pitch?
Send me your version and I’ll give you direct, no-fluff feedback. Or better yet, tag me in your video pitch, I’d love to see you own your story.